Learn E-mail Copywriter Tips And Tricks That The Pros Use
How to Tell if Your Copywriter is Worth Top-Dollar
If you wish to use the internet to make money, you'll need a site. That web site needs to be well written, most especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to compose the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to write the copy yourself. Naturally, not all copywriters are created equal. Some copywriters are insanely awesome. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. Read on to find out how you will be able to know the difference.
Does the copywriter have his or her own site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are creating? Examine the copy on this web site. If there are several grammar errors and typos, this is not good.
How favorably do you respond while you are going over the copywriter's own web copy? This goes beyond the simple finding of grammar and spelling errors. Do you have any kind of emotional reaction to the copy on the website? Are you feeling warmly toward the copywriter? Does it make you feel like you wish to discover more about the writer and keep on reading? Does the website copy make you feel like you want to employ that person instantly? Does it make you want to run away? Does the copy make you angry? These are all very crucial reactions and they demand your attention.
Perform a background research on the writer. Seek reviews on third-party sites and online discussion boards. It's improbable that you will obtain any bad reviews on the writer's own web site. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Examine closely these reviews and feedback. Ask the copywriter to give you a couple of references. You need to actually contact each reference and get an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. Ask the writer to send you several samples that aren't already provided on the website. This is particularly important if the copywriter says he or she is an expert in a click reference certain field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have plenty of options available to you when you're trying to figure out whether or not to hire a copywriter. It's crucial to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.